Décor to take on North America with
The ERA Group
As part of The Décor Corporation global expansion, we are pleased to announce a new strategic alliance with Montreal based The ERA Group as the master distributor for our comprehensive assortment of innovative homewares to the North American and Canadian market.
With 35 years experience, The ERA Group Inc. is a leading North American fully integrated manufacturer of plastic consumer products including homewares. Their substantial knowledge of the market and contacts will speed up Decors penetration into the market.
Both parties will work closely together in maximizing the prospects for the brand, providing retail partners opportunities to introduce the iconic brand that Australians know and love so well.
“This new alliance with The ERA Group will provide Décor significant exposure to the North American market. Having a local connection, combined with a constant flow of new products will allow us to provide retailers innovative alternatives and rapidly increase our footprint” said Dean Wall, Global Business Manager for Décor.
“Décor has built an impressive history over the last 50 years designing, and marketing an exciting assortment of homewares, especially in kitchen storage“, said ERA Group President Sylvio Grifo. “We are thrilled to be partnering with Décor and look forward to bringing our experience to the table, and develop a long and prosperous relationship.
This March, Décor will again proudly exhibit at the IHA Housewares show in Chicago, and is looking to reconnect with a number of retailers now that it has an established distribution network.